Tesco delays banking launch until 2013
06 Feb 2012 | by Alex Brownsell
-street banking giants such as Lloyds, RBS, HSBC and Barclays. Virgin Money, buoyed by the acquisition of 75 ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
for straight name awareness from the title sponsorship. It's not a direct customer acquisition-focused effort ...
Helen Edwards on Branding: Virgin modesty
30 Nov 2011 | by Helen Edwards
. Sir Richard Branson is a banker now, through Virgin Money's acquisition of Northern Rock, though ... to wealth, and its acquisition. However tough the economy gets, even come the revolution, its future is rock ...
More Th>n hires Capital One marketer Dominic Grounsell
22 Nov 2011 | by Alex Brownsell
, he was head of marketing for broadband acquisition at BT. Grounsell began his marketing career with a ...
Virgin Money unveils high-street customer lounges
16 May 2011 | by Alex Brownsell
banking license through the acquisition of Somerset-based private bank Church House Trust . At the time of the acquisition, Jayne Anne Gadhia, Virgin Money chief executive, said the brand would provide a "better ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
big part. For acquisition, it s a combination of search, affiliate and display media. Up to 80% of our acquisition closes digitally a phenomenal change from when it mostly came through direct marketing. What ...
PROMOTIONAL FEATURE: Being personal on a massive scale
12 Jan 2011 | by Guy Phillipson
partnerships play a very big part. For acquisition, it s a combination of search, affiliate and display media. Up to 80% of our acquisition closes digitally a phenomenal change from when it mostly came through ...
Egg Card makes return to advertising after three-year hiatus
02 Jun 2010 | by Alex Brownsell
to Nielsen. Prior to its acquisition by Citibank, Egg routinely spent more than 40m per year on marketing ...
Sainsbury's Finance appoints Tangible
19 May 2010 | by Maisie McCabe
with the cross-marketing acquisition, retention and insight teams at the bank. Melanie Morris, managing ...
Marketers need to be wary of price comparison sites
27 Jan 2009 | by Mary Cowlett
acquisition perspective,' says Martin Stead, brand director of EDF Energy. 'Customers are increasingly using a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
