RSA Insurance brings in MHP Communications for PA brief
19 Apr 2012 | by Matt Cartmell
. The news comes as RSA s chief executive Simon Lee revealed that the group is seeking smallish acquisitions ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
) Following DDB Worldwide's acquisition of Adam Eve , Adam Eve staff dominate the new management team ...
Insurer awards digital media to iProspect and Carat
05 Apr 2012 | by Nick Batten
esure's offline planning and buying since 2004. Dorothy Fulton, head of direct acquisition at esure ...
Social brands: Unilever shifts focus from social media to word of mouth
08 Feb 2012 | by Nicola Clark
social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ... and intelligence at Syncapse Corp, added that, far too often, corporations are too tied to mass acquisition of fans ...
Tesco delays banking launch until 2013
06 Feb 2012 | by Alex Brownsell
-street banking giants such as Lloyds, RBS, HSBC and Barclays. Virgin Money, buoyed by the acquisition of 75 ...
More Th>n hires Capital One marketer Dominic Grounsell
22 Nov 2011 | by Alex Brownsell
, he was head of marketing for broadband acquisition at BT. Grounsell began his marketing career with a ...
Aviva sells RAC for £1bn to US private equity firm
24 Jun 2011 | by Ben Bold
Rapier to handle its 7m account in May . While Carlyle has promised that the acquisition ...
Rias drives acquisitions with IBM predictive software
03 Nov 2010 | by Ed Owen
and boosted acquisitions by using predictive marketing software developed by IBM....Historic data was analysed to pinpoint trends through the IBM software, and the profitability of acquisition campaigns has grown in some cases by 20% with efficiency also increasing. Rias was able to target potential customers more effectively and reduce unnecessary duplication. Frank Abu, modelling ...
Friends Provident reviews media account
16 Sep 2010 | by Mark Banham
The financial services company is understood to be planning an increase in its marketing activity following its acquisition by Resolution last year. Media budgets for next year are expected to be in the region of 3 million. Media planning and buying is currently handled by the specialist financial ...
Brand Health Check: Prudential
23 Jun 2010 | by Alex Brownsell
( 24bn) acquisition of AIG-owned Asian life-insurance company American International Assurance lacked ... . - After a suitable pause, announce a safe acquisition in Asia and a heavyweight figure to drive its growth. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
