Sector Insight: Dark spirits
01 Feb 2012 | by Jane Bainbridge
acquisition of Allied Domecq and turning around the performance of Jameson and Malibu. The Winners ...
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Wieden+Kennedy lands Maximus account
08 Mar 2012 | by Anne Cassidy
after its recent acquisition of the brand from the Finland-based Altia for an undisclosed sum. ...
Pernod Ricard names Patrick Venning as spirits marketing director
19 Jan 2012 | by Gemma Charles
Venning was previously head of marketing for mixable/lifestyle, which included responsibility for Malibu, Jameson and Havana Club. He has been at Pernod Ricard UK for seven years. During this time he contributed to the integration of brands following the Allied Domecq acquisition and turnarounds ...
BETC London to handle Cockburn's relaunch
08 Sep 2011 | by Matt Williams
of Cockburn's follows the acquisition of the brand in December last year by the Symington Family Estates ...
Marketing in China: Taming the dragon
02 Aug 2011 | by Patrick Brzeski
Diageo's acquisition of one of China's best-known drinks manufacturers in June was a landmark deal. The drinks manufacturer took a controlling stake in ShuiJingFang, a famous brand of baijui, a spirit that dates back to the 14th century. The deal marks the first time a foreign company has gained control of a ...
Brand Health Check: Gaymers
14 Jul 2011 | by Rachel Barnes
When Magners owner C C Group paid 45m in 2009 for the Gaymers cider brand and its stablemates Olde English and Blackthorn, it surely had a vision to grow the business. At the time of the acquisition, from Constellation Brands, analysts warned that C C might be overreaching itself. One theory ...
Diageo makes landmark Chinese spirit acquisition
28 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
for 13m. The acquisition will take Diageo s share in Quanxng to 53%. Diageo acquired 43% of Quanxing ...
Diageo CMO Andy Fennell: 'I want to see the core product in the agency change'
02 Jun 2011 | by Atifa Silk
offer up an integrated service just through acquisition. They can't. - Are your agencies innovating ...
Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role of pubs in society
18 May 2011 | by Gemma Charles
, of course, is full of post-acquisition praise. 'Heineken has brought long-termism. You hear (Heineken ... the acquisition, Scottish Newcastle lacked the financial clout to invest in long-term brand-building. Now, she ...
Sector Insight: Cider
09 Mar 2011 | by Jane Bainbridge
is second in terms of share. C C also owns Blackthorn, Olde English and Gaymers following its acquisition ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
