Kraft kicks off Green & Black's creative review
03 Nov 2011 | by Anne Cassidy
acquired Green Black s as part of its controversial acquisition of Cadbury in early 2010. Cadbury had ...
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Kinder Bueno launches 'Try Me Free' customer acquisition drive
07 Mar 2012 | by Matthew Chapman
Chocolate brand Kinder Bueno is attempting to attract new consumers with a 'Try Me Free' television campaign.
Unilever gets green light for $3.7bn Alberto Culver deal
09 May 2011 | by Ed Owen
necessary for us to complete the acquisition. This acquisition is a further step in Unilever ... ." The acquisition promotes Unilever to be the world's leading company in hair conditioning, the second largest ... in December . The acquisition will be Unilever's second major buy in a year, following the $1.2bn ( 1bn ...
Kraft shifts marketing focus from Milka to Cadbury
19 Apr 2011 | by John Reynolds
Last year, Kraft launched its biggest UK marketing push to date for Milka. The campaign broke just weeks after the US food group made its controv-ersial acquisition of rival brand Cadbury. According to sources, Kraft has now decided to focus on the Dairy Milk range over the next 12 months. One said Milka ...
Kraft commits to upping its adspend
23 Feb 2011 | by John Reynolds
expected cost synergies from its acquisition of Cadbury last year....savings from its acquisition of Cadbury. According to Kraft s latest full-year results, net revenues ...
Kraft profits dive but Cadbury grows in UK
11 Feb 2011 | by John Reynolds
of $13.8bn ( 8.6bn) in the quarter, a rise of 30% year on year, helped by the Cadbury acquisition ... selling, staff costs and interest payments. Kraft hopes the acquisition of Cadbury enhances UK revenue ... the Cadbury acquisition." Kraft's "power brands" include Philidelphia, Dairylea, and Terry's Chocolate ...
Unilever posts 13% rise in revenues
04 Nov 2010 | by Mark Banham
Global underlying sales growth was 3.6%, due to a mix of lower prices and greater volume. Underlying sales strip out acquisitions, disposals and currency fluctuations. Underlying sales fell 0.3% in Western Europe, with prices down 0.9% and volume up 0.6%. Pre-tax profit for the world's second ...
Kraft to increase marketing spend
16 Sep 2010 | by Mark Banham
. The company said that the $19bn ( 12.1bn) acquisition of the Cadbury portfolio of brands , which ...
Kraft claims Cadbury brand is top British icon
16 Sep 2010 | by John Reynolds
Kraft, the US food giant, has claimed its recent acquisition Cadbury is a British icon "beyond...Kraft made its disclosure as part of a "global growth strategy" presented yesterday (15 September), following its 13.7bn acquisition of Cadbury in January. The company's assessment has been rejected by Superbrands, which measures the power of world s leading brands. According to Superbrands' 2010 survey ...
'Posh' chocolate wins fans
13 Jul 2010 | by David Tiltman
slightly different path to Green Black's, owned by Kraft since its acquisition of Cadbury; last year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
