Marmite aims to spread love with Facebook e-cards
10 Feb 2012 | by Sarah Shearman
shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...
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Kellogg beats Diamond Foods to buy Pringles
15 Feb 2012 | by John Reynolds
Kellogg purchased Pringles after a similar deal between P G and Diamond Foods fell through because of accounting issues and executive changes at Diamond Foods. Kellogg's acquisition of Pringles will help it in its plans to become a global player in snacks, as it is in cereal foods. P G and Diamonds Foods ...
Yoplait awards £8.4m account to UM London
24 Nov 2011 | by Jeremy Lee
The account moves from John Ayling Associates and follows the acquisition of a significant stake in Yoplait, and its worldwide brands, by the UM London client General Mills. The company was previously wholly owned by the French dairy co-operative Sodiaal and PAI Partners. Yoplait produces brands ...
Muller's Lee Rolston on getting consumers talking about the yoghurt category
27 Oct 2011 | by John Reynolds
on the Continent following its acquisition by Kraft, but living abroad did not appeal to him, particularly as he ...
Where did it all go wrong at Premier Foods?
27 Oct 2011 | by Nick Hughes
- the upshot of an acquisition spree in the mid 2000s - and faced with falling revenues from grocery sales, its ...
Co-operative to debut online grocery business
26 Oct 2011 | by Rachel Barnes
. This was a service offered by Somerfield, prior to its acquisition by The Co-operative. Last week ...
Carat Manchester scoops John West media
01 Sep 2011 | by Katherine Levy
The move follows Aegis' acquisition of MediaVest Manchester in July. The agency now operates as Carat Manchester. John West was keen to appoint an agency close to its headquarters in Liverpool. The move of John West's media business does not affect the brand's relationship with its creative agency ...
Unilever plans further cost reductions after inflation warning
28 Apr 2011 | by Daniel Farey-Jones
impending acquisition of Alberto Culver, which was greenlit by UK regulators in March and is expected ...
Baxters hires Young's Seafood marketer Yvonne Adam
12 Apr 2011 | by John Reynolds
to create a 1bn acquisition war chest . ...
Kraft commits to upping its adspend
23 Feb 2011 | by John Reynolds
expected cost synergies from its acquisition of Cadbury last year....savings from its acquisition of Cadbury. According to Kraft s latest full-year results, net revenues ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
