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National Trust calls review of DM account

Agency Insight is handling the review. Meetings will take place with selected agencies in the coming weeks, with an appointment in June. MBA currently works on customer acquisition programmes for the National Trust, while various agencies have handled fundraising activity, including Watson Philips Norman ...

Save the Children hires Steak to improve digital ROI

Steak takes over the account this month, replacing Agenda 21 after a competitive pitch. It will handle the charity's ongoing acquisition campaign, which includes the "Build it for babies" fundraising ... effectiveness. Liz McCrae, supporter acquisition manager at Save the Children, said: "Our main goal ...

Whitehouse Consultancy MD Chris Whitehouse denies exit plan

The Whitehouse Consultancy has brought in an acquisitions broker to drum up interest

MSL London creates healthcare practice

Headed by MD Richard Hayhurst, MSL Health has been founded following the acquisition of US ... has been transformed during the past five years, and the acquisition of Schwartz and merging ... the acquisition, the agency has won business from industry giant GlaxoSmithKline, with a pharma brief to promote ...

What's in store for 2012?

,' she says. Expect more acquisitions and partnerships in these markets. For example, in October ... acquisitions and partnerships in these markets - Increased client desire for integrated united global ...

29 under 29: Not the usual suspects

,000 per year. The strategy he devised during Kingfisher's acquisition of 30 Focus DIY stores saved nearly ...

Brand of the Year 2011 shortlist

increased and the company says it is driving marketing efficiency in both retention and acquisition ... LoveFilm's full acquisition by Amazon earlier this year offers opportunities such as integration ...

AOP appoints John Barnes as chairman

Incisive in February 2007 following its acquisition of VNU Business Publications where he was managing ...

WaterAid appoints The Good Agency

appointed The Good Agency to handle the advertising for its donor-acquisition business.

JustGiving kicks off search for ad agency

head of marketing. Bertrand, who was previously head of acquisitions and partnerships at Photobox, was brought in to differentiate the JustGiving brand and develop its supporter acquisition strategy. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.