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Incisive in February 2007 following its acquisition of VNU Business Publications where he was managing ...
head of marketing. Bertrand, who was previously head of acquisitions and partnerships at Photobox, was brought in to differentiate the JustGiving brand and develop its supporter acquisition strategy. ...
into Google s practices around content acquisition and agreements with commercial partners." Specifically ...
of acquisition and currency fluctuations. The figures for the months also reflected the acquisition of Taylor ... months of this year, WPP also made acquisitions or increased equity interests in advertising and media ...
that delivery rates for the third quarter of last year stood at 84% for acquisition and 88% for retention....one in 2007. The DMA said increased use of segmentation had grown open rates by 20% for acquisition ...
Acquisition slid by seven percentage points to 68% while retention levels dropped by the same ... to the DMA s latest figures, email delivery rates for acquisition and retention have dropped for the last three quarters in a row. The delivery rate for acquisition in quarter four of 2006 was 92%, while ...
the Business to Consumer, Customer Acquisition and Multiple Media categories. The agency is also shortlisted for its work with Save The Children in the Customer Acquisition and Art Direction categories. TMW ...
basis in the past. Carolyne Coupel, head of acquisition marketing at The Children s Society, said ...
LONDON - Mobile phone SMS is being tipped to become the main acquisition tool for fundraising...that mobile phone donations could become the key new media acquisition tool over the next few years ...
communicate the benefits of such a prestigious organisation." Linda Stranks, the IoD's head of acquisition ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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