Open University kicks off direct marketing pitch
22 Apr 2010 | by Matt Williams
will include data management, customer recruitment and acquisition campaigns, e-mail marketing and SMS ...
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News Corp moves into education with Wireless Generation acquisition
23 Nov 2010 | by John Reynolds
Rupert Murdoch's News Corporation has acquired a 90% stake in Wireless Generation, a US-based education technology company, for around $360m (£226m).
PSP Rare wins TDA Teach magazine contract
03 Aug 2009 | by Daniel Farey-Jones
acquisition of PR and digital agency, Stan. Marc Bates, TDA account director at PSP Rare, said: "We have been ...
Bartle Bogle Hegarty dominates IPA Effectiveness Awards
04 Nov 2008 | by Alex Brownsell
for its contributions to sales at retail giant Sainsbury's. The former's 'Acquisition Crime' campaign ... , for a campaign it developed for luxury fashion brand Radley. Following its acquisition by private ... Office for Acquisition Crime The Simon Broadbent Award for Best Dedication to Effectiveness - The Home ...
The OU hands £4m online task to Zed
03 Aug 2007
Zed won the business following a four-way pitch against MEC Interaction, Universal McCann and the incumbent, Green Cathedral. The agency already handles the offline activity for the OU, which appointed Zed to integrate online and offline media channels. Suzy McGill, the head of acquisition marketing ...
The OU hands £4m online task to Zed
02 Aug 2007 | by Staff
Zed won the business following a four-way pitch against MEC Interaction, Universal McCann and the incumbent, Green Cathedral. The agency already handles the offline activity for the OU, which appointed Zed to integrate online and offline media channels. Suzy McGill, the head of acquisition marketing ...
News Analysis: Cashing in on campus
02 Aug 2006 | by Robert Gray
Persons Railcard to attract students. This customer-acquisition battle is raging across freshers' fairs ... marketing spend, which is often decided on the back of hard-headed cost-per-acquisition calculations ...
Google beats rivals to new search engine technology
12 Apr 2006 | by by Sarah Woods
, the acquisition, which could potentially be worth millions, has not been officially announced by Google nor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
