ABC provide first verification certificates for online ad providers
01 Jun 2012 | by Maisie McCabe
as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
for straight name awareness from the title sponsorship. It's not a direct customer acquisition-focused effort ...
Birds Eye launches Clarence's Cookbook app on Facebook
31 May 2012 | by Sarah Shearman
that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...
My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
. Once at the hotel, I Skype call Simonetta, our head of user acquisition, to follow up on a few deals we ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
acquisition has shown - it s that a network is more valuable than an audience. This isn t new. Think ...
Hearst Magazines offloads Coast and Psychologies
29 May 2012 | by Daniel Farey-Jones
year as part of an international acquisition by Hearst, which owned Natmags. The licence to publish ...
Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
Financial results to be published by Companies House later this week are expected to show the acquisition of Channel 5 television from RTL in July 2010 for 99.1m has helped transform Northern Shell's fortunes. The company generated turnover of 688.8m in the year to 31 December 2011, up 31% from 524.8m ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
) Following DDB Worldwide's acquisition of Adam Eve , Adam Eve staff dominate the new management team ...
RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
of acquisitions role. His role at Sky no longer exists in its current capacity and instead is handled by new ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
in 2008, shortly after the GCap acquisition and after a long stint in newspapers, latterly specialising ... years the ownership rules changing to allow the acquisition of Scottish Radio Holdings, thus ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
