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Movie rental chain Blockbuster is running its "most aggressive" customer acquisition campaign
and bandwagon jumping. Larger deals in this space, such as AMV's acquisition of Weapon7 and McCann Worldgroup ... to be a feisty challenger after its acquisition of the data-driven MediaVest Manchester (now Carat ...
News of the acquisition follows Tesco releasing its first results under new chief executive Philip Clarke yesterday . Like-for-like sales have fallen 0.1% in the UK, a result Clarke called "Below ... content and on which devices, whether it's on PC, TV or tablet. "The acquisition of blinkbox, together ...
in that to date, and delighted at the opportunity to help drive future customer acquisition though our extended ...
be guidelines for undertaking due diligence on potential business partners or acquisition targets to establish ...
challenges to overcome. He says: "There is currently a lot of acquisition spend in there, where there is a ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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