Birds Eye launches Clarence's Cookbook app on Facebook
31 May 2012 | by Sarah Shearman
that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...
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ABC provide first verification certificates for online ad providers
01 Jun 2012 | by Maisie McCabe
as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...
My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
. Once at the hotel, I Skype call Simonetta, our head of user acquisition, to follow up on a few deals we ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
acquisition has shown - it s that a network is more valuable than an audience. This isn t new. Think ...
Revolution: Social Media - Meet the new social networks
04 May 2012 | by Trevor Clawson
, on her recent UK visit. Was the Instagram acquisition a defensive move for Facebook? I can't talk ... for Burberry. O2 is really thinking about customer acquisition and relationships. It is taking advantage ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
as this sector is a key RTB (cost per acquisition) player. 7 OUT OF 10 Unknown. n ...
Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... measure. You can have a million fans, but it can t just be about fan acquisition." For Facebook s global ... it others will follow, it just makes sense." Everson on The $1bn acquisition of Instagram: We ...
Brand Health Check: Instagram
25 Apr 2012 | by Kim Benjamin
and concerns about the acquisition online, with some blogging about fears that Facebook will sell ... Francisco at the time of the acquisition. This has given the brand a reputation for being nimble and creative. In light of Facebook's acquisition and the backlash of its vocal core user base, how can ...
Adap.tv hires Lewis Sherlock from Xaxis
20 Apr 2012 | by Daniel Farey-Jones
acquisition by WPP, and was part of the core team that launched B3 and ZAP Trader WPP's demand side platform ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
