Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... measure. You can have a million fans, but it can t just be about fan acquisition." For Facebook s global ... it others will follow, it just makes sense." Everson on The $1bn acquisition of Instagram: We ...



