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Sainsbury's enters music download market

-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...

Facebook's Everson urges marketers to 'make a bet on us'

." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... measure. You can have a million fans, but it can t just be about fan acquisition." For Facebook s global ... it others will follow, it just makes sense." Everson on The $1bn acquisition of Instagram: We ...

Starbucks marketer Ian Cranna on changes at the coffee chain

with the $30m acquisition of Californian juice-maker Evolution Fresh, opening the first branded store in the US ...

Game and Gamestation brands survive following acquisition

, following on from its recent 2 acquisition of electronics specialist Comet . Henry Jackson, managing ...

Waitrose ties up with Mumsnet for Mother's Day push

acquisition. Future activity being considered could involve closed forums used to drive proposition ...

Revolution: Special Report - Battle of the brands

one, and many retailers are experiencing a decline in email conversion and online customer acquisition ... thingsmedia and former online acquisition manager for House of Fraser. 'Affiliate marketing is now mainstream ... at affiliates as more than an acquisition channel, recognising the branding they can achieve from being featured ...

Carat lands £6.7m CSL media account

's acquisition of Brilliant Media in December last year, CSL started the search for a new agency. Tracy De ...

Groupon buys data start-up Adku to boost personalisation

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

Tesco delays banking launch until 2013

-street banking giants such as Lloyds, RBS, HSBC and Barclays. Virgin Money, buoyed by the acquisition of 75 ...

Blockbuster launches 'most aggressive' customer acquisition drive

Movie rental chain Blockbuster is running its "most aggressive" customer acquisition campaign

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.