Fashion site My-Wardrobe on the hunt for digital agencies
14 Jul 2010 | by Joe Thomas
, and live events, as part of its acquisition and retention efforts. The site has run CRM activity ...
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O2 unveils Priority Moments scheme backed by £6m ad spend
14 Jul 2011 | by Gemma Charles and Noelle McElhatton
. Marketing: Is this aimed at existing customers to stop the churn, or is it about acquisition? Sally ...
My-wardrobe.com plans heavyweight marketing drive
14 Jul 2010 | by Joe Thomas
The venture capital firm, which also has investments in Betfair and LoveFilm, announced the funding last week. My-wardrobe will roll out heavyweight direct marketing, CRM, social media, affiliate, paid search and PR activity, and live events, as part of its acquisition and retention efforts ...
And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM and Vauxhall
05 Nov 2009 | by Noel Bussey
if it will yield any acquisition opportunities. Source: The Financial Times Normal 0 0 1 24 141 1 ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
Group, the owner of the UK's Tetley tea brand, is targeting acquisitions of international soft drink ...
What it's really like inside House of Fraser
04 Feb 2009 | by Becky Wilkerson
. Is there anything else readers may find interesting about the company? Since our acquisition by the Highland Group ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
