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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

. These include Skype, the internet telephony and video-calling service, for $8.5bn its biggest acquisition ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

customers...and Facebook is improving its acquisitive abilities. I haven t looked at its latest numbers, but certainly it s acquiring very well. The difficulty, as any market matures, it becomes not about acquisition ...

Cable & Wireless Worldwide hires Catalysis

by the firm s potential 1bn acquisition by Vodafone, which at the time of PRWeek going to press was still ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

as this sector is a key RTB (cost per acquisition) player. 7 OUT OF 10 Unknown. n ...

Sainsbury's enters music download market

-house without the help of a third party. This was made possible following its acquisition of Global Media Vault ...

Facebook's Everson urges marketers to 'make a bet on us'

." Amplifying core brand messages O2 meanwhile, is credited with using Facebook to boost customer acquisition ... measure. You can have a million fans, but it can t just be about fan acquisition." For Facebook s global ... it others will follow, it just makes sense." Everson on The $1bn acquisition of Instagram: We ...

Brand Health Check: Instagram

and concerns about the acquisition online, with some blogging about fears that Facebook will sell ... Francisco at the time of the acquisition. This has given the brand a reputation for being nimble and creative. In light of Facebook's acquisition and the backlash of its vocal core user base, how can ...

Sony Mobile chief Pierre Perron on reviving the brand

the acquisition, things are progressing very fast,' he says, emphasising his point by highlighting how the rebrand ...

Battle of the tech patents: is marketing the winner or loser?

as strategic assets grows. Google's acquisition of Motorola Mobility, announced last year, will give it 17 ...

Yahoo sues Facebook in first social media patent case

the headlines. A report by Reuters claimed the move could be due to Yahoo trying to boost its acquisition ...

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