Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
the acquisition, things are progressing very fast,' he says, emphasising his point by highlighting how the rebrand ...
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Brand Health Check: Instagram
25 Apr 2012 | by Kim Benjamin
and concerns about the acquisition online, with some blogging about fears that Facebook will sell ... Francisco at the time of the acquisition. This has given the brand a reputation for being nimble and creative. In light of Facebook's acquisition and the backlash of its vocal core user base, how can ...
Google tipped to install former UK chief to head Motorola Mobility
24 Feb 2012 | by Sarah Shearman
with the matter said Woodside, who left his role as president to run the acquisition deal, will be drafted ... for comment at the time of publishing. The acquisition has given Google more than 17,000 patents, which ...
Brand Health Check: HTC
23 Feb 2012 | by Matthew Chapman
superficial 'quick win' to launch a device. HTC's $300m acquisition of a 51% share in Beats last August ...
Google-Motorola tie-up approved by US and European regulators
14 Feb 2012 | by Daniel Farey-Jones
Google's $12.5bn (£7.7bn) acquisition of Motorola Mobility has received the green light from the US...into the acquisitions of Nortel Networks patents by Apple, Microsoft and Research in Motion, and the acquisition ... transactions, the Antitrust Division has determined that each acquisition is unlikely to substantially lessen ... 's verdict on the Motorola acquisition by Google was also that it would not "significantly modify the market ...
Sony Ericsson marketing boss Hilton exits amid relaunch
14 Feb 2012 | by Matthew Chapman
The firm will adopt a more global focus for its marketing once it drops the Ericsson name from its branding. The change follows Sony's acquisition of Ericsson's 50% stake in the business for 964m last October. Hilton s departure follows the appointment of Kristian Tear to the head of global sales ...
Sony Ericsson slips into the red ahead of rebrand
20 Jan 2012 | by Matthew Chapman
analysts expectations, shortly before it finalises the acquisition by Sony of Ericsson's stake...disaster in Thailand this quarter." Sony's acquisition of Ericsson's stake in the business is expected ...
Sony Ericsson rebuilds after Japan disaster
08 Sep 2011 | by Matthew Chapman
, the Sony Bravia screen or the Sony PlayStation games". Google's acquisition of Motorola is not a concern ...
ESPN signs Bet365 for Premier League highlights app
09 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
to make a return on its acquisition, though the scope of further brand deals is unknown at this stage ...
O2 unveils Priority Moments scheme backed by £6m ad spend
14 Jul 2011 | by Gemma Charles and Noelle McElhatton
. Marketing: Is this aimed at existing customers to stop the churn, or is it about acquisition? Sally ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
