to remove filtersDiary: Don't you love a denier?
31 May 2012
for weeks, along with other potential acquisitions. Despite all parties denying it, they've chosen to run it ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
for straight name awareness from the title sponsorship. It's not a direct customer acquisition-focused effort ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
) Following DDB Worldwide's acquisition of Adam Eve , Adam Eve staff dominate the new management team ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
. These include Skype, the internet telephony and video-calling service, for $8.5bn its biggest acquisition ...
The Advocates - China bolsters Pernod Ricard's drinks cabinet
24 May 2012 | by John Tylee
opportunities and challenges. Because of a number of significant acquisitions, which include the 2005 purchase ...
RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
of acquisitions role. His role at Sky no longer exists in its current capacity and instead is handled by new ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
customers...and Facebook is improving its acquisitive abilities. I haven t looked at its latest numbers, but certainly it s acquiring very well. The difficulty, as any market matures, it becomes not about acquisition ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MARCHANT Brands here are under economic pressure: acquisitions bring cash and, with it, financial ...
The man who would be king
17 May 2012
- from running its healthcare division to overseeing its acquisitions drive in China, where he spends one ... involved in mergers and acquisitions and crisis management. But Naouri says: "They were just doing it part ... it was to bring direction to a collection of agencies brought together hastily through acquisition. His ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
for areas including customer acquisition and retention across all channels. He has worked across retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
