Omnicom completes £60m Adam & Eve acquisition
23 May 2012 | by Campaign Staff
Omnicom has announced it is acquiring London's Adam & Eve in a deal estimated to be worth around £60 million. A&E will now be merged into DDB London.
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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
