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Capital One Cup 'will help brand stand for opportunity'

for straight name awareness from the title sponsorship. It's not a direct customer acquisition-focused effort ...

Birds Eye launches Clarence's Cookbook app on Facebook

that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

. These include Skype, the internet telephony and video-calling service, for $8.5bn its biggest acquisition ...

RAC hires John Orriss to head marketing

of acquisitions role. His role at Sky no longer exists in its current capacity and instead is handled by new ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

customers...and Facebook is improving its acquisitive abilities. I haven t looked at its latest numbers, but certainly it s acquiring very well. The difficulty, as any market matures, it becomes not about acquisition ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

MARCHANT Brands here are under economic pressure: acquisitions bring cash and, with it, financial ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

, director of customer acquisition and customer development at Ladbrokes, said that as a result ...

Sector Insight: betting shops

for areas including customer acquisition and retention across all channels. He has worked across retail ...

Thai company set for Birds Eye bid

A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye...The proposed acquisition by Bangkok-based Charoen Pokphand Foods will mean that Birds Eye will be the next British household name to be acquired by an Asian company. It follows the recent takeover of Weetabix by China's Bright Food for 1.2bn. It was disclosed last year that private equity firm Permira ...

Zoopla acquires dotcom Upmystreet.com to boost traffic

it will maintain the brand. Alex Chesterman, founder and chief executive of Zoopla, said: "This acquisition is a ...

 

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