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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

. These include Skype, the internet telephony and video-calling service, for $8.5bn its biggest acquisition ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

customers...and Facebook is improving its acquisitive abilities. I haven t looked at its latest numbers, but certainly it s acquiring very well. The difficulty, as any market matures, it becomes not about acquisition ...

Cable & Wireless Worldwide hires Catalysis

by the firm s potential 1bn acquisition by Vodafone, which at the time of PRWeek going to press was still ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

as this sector is a key RTB (cost per acquisition) player. 7 OUT OF 10 Unknown. n ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.