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Capital One Cup 'will help brand stand for opportunity'

for straight name awareness from the title sponsorship. It's not a direct customer acquisition-focused effort ...

Birds Eye launches Clarence's Cookbook app on Facebook

that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.