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Marmite aims to spread love with Facebook e-cards

10 Feb 2012 | by Sarah Shearman

shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...

Brand Health Check: Fitness First

09 Feb 2012 | by Matthew Chapman

acquisition drive by offering new joiners half-price membership. What must Fitness First do to maintain ...

Social brands: Unilever shifts focus from social media to word of mouth

08 Feb 2012 | by Nicola Clark

social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ... and intelligence at Syncapse Corp, added that, far too often, corporations are too tied to mass acquisition of fans ...

Groupon buys data start-up Adku to boost personalisation

07 Feb 2012 | by Sarah Shearman

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

Tesco delays banking launch until 2013

06 Feb 2012 | by Alex Brownsell

-street banking giants such as Lloyds, RBS, HSBC and Barclays. Virgin Money, buoyed by the acquisition of 75 ...

 

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