ABC provide first verification certificates for online ad providers
01 Jun 2012 | by Maisie McCabe
as inappropriate to the campaign. Alex Tait, director, international digital acquisition, American Express, said ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
for straight name awareness from the title sponsorship. It's not a direct customer acquisition-focused effort ...
Birds Eye launches Clarence's Cookbook app on Facebook
31 May 2012 | by Sarah Shearman
that Thailand-based Charoen Pokphand Foods is gearing up for a 2.5bn acquisition of Birds Eye. Follow ...
My Media Week: Paul La Fontaine
30 May 2012 | by Mike Fletcher
. Once at the hotel, I Skype call Simonetta, our head of user acquisition, to follow up on a few deals we ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
acquisition has shown - it s that a network is more valuable than an audience. This isn t new. Think ...
Hearst Magazines offloads Coast and Psychologies
29 May 2012 | by Daniel Farey-Jones
year as part of an international acquisition by Hearst, which owned Natmags. The licence to publish ...
Northern & Shell to unveil £40.2m post-tax profit
28 May 2012 | by Daniel Farey-Jones
Financial results to be published by Companies House later this week are expected to show the acquisition of Channel 5 television from RTL in July 2010 for 99.1m has helped transform Northern Shell's fortunes. The company generated turnover of 688.8m in the year to 31 December 2011, up 31% from 524.8m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
