ANALYSIS: The battle over brand data’
11 Jan 1995 | by JULIAN LEE
and acquisitions. Trouble for tracking The cost of paying for such data is causing increased anxiety ...
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MARKETING MIX: PROFILE; Putting the focus on growth
11 Jan 1995 | by SHARON MARSHALL
photography service through acquisitions, partnerships or franchised operations. Jobling will be involved ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
