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  • 1998 Remove filter

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Toyota DM appointment

Bainbridge. Grey Direct will continue to work on the separate customer acquisition account....Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account. ...

Emap pays #720m for US publishing venture

Emap has realised its ambition to gain a major foothold in the US with the acquisition...Emap has realised its ambition to gain a major foothold in the US with the acquisition ... not carry out acquisitions of this scale in the foreseeable future, but would continue to look at launches and bolt-on acquisitions in the US. Petersen, which was established 50 years ago, has nine ...

Rapier scoops DMA gold award for C&W direct response TV

outstripped projections: after the launch in November 1997, the acquisition campaign generated 180 ...

CWC scoops top direct campaign honours for ’98

Cable DRTV customer acquisition drive has been voted the best direct marketing campaign...Cable DRTV customer acquisition drive has been voted the best direct marketing campaign of the year at the DMA/Royal Mail awards held on Tuesday. The campaign, created by Rapier, also scooped the category award for best DRTV campaign. CWC won five awards; four through Rapier and one ...

MEDIA: Telewest is the biggest

in the UK, following its acquisition of General Cable and Birmingham Cable.

Cadbury returns to base: Cadbury Schweppes is to concentrate on its core confectionery business by selling much of its soft-drinks operations. Lisa Campbell reports on the likely repercussions

acquisition of Orangina. The deal has already thrown into question Cadbury Schweppes Sunkist brand ... of pounds 500m, gives Cadbury Schweppes the resources to make acquisitions in confectionery - a market ... and acquisition lie more with the global confectionery market, where there are more opportunities ...

MEDIA: C4 extends VW deal

being shown. The recent acquisition of cricket will enable Volkswagen to reach even more of its target ...

AGENDA: Empire building in the digital age - BSkyB is changing the focus of its marketing as it faces up to new multi-channel competition in digital TV. Elisabeth Murdoch spoke exclusively to Anne-Marie Crawford about Sky’s digital masterplan and

on acquisition, or on driving dish sales, says Murdoch. Sky Entertainment is dedicated to marketing ...

Rapier takes Gold at DMA awards

mailings that achieved three times its target of 100,000 responses. In the Acquisition Programme category ...

Rapier takes Gold at DMA awards

mailings that achieved three times its target of 100,000 responses. In the Acquisition Programme category ...

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