OPINION: Preserve loyalty but appeal to a new generation
20 Dec 2001 | by LAURA MAZUR, a business writer
put more effort into customer retention than acquisition is now meaningless. The existing customer ...
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Cahoot to return to TV ads
20 Dec 2001
'. According to Deborah Cutler, Cahoot head of brand marketing and acquisition, the ads "support the way we ...
Opposition to EchoStar deal mounts
20 Dec 2001 | by Gordon MacMillan,
LONDON - Opposition to EchoStar's 18.3bn acquisition of DirecTV has begun to mount as more US
Worldpop to relaunch consumer site
18 Dec 2001
round of funding and bought direct marketing company Trinity Street Direct. The acquisition was designed ...
Vivendi stakes its claim to the US
18 Dec 2001 | by Claire Billings,
purchase of music cable channel BET, or Disney's 3.4bn acquisition of Fox Family Network, the price does ...
THE BOOK OF LISTS: The 10 Biggest global account moves
17 Dec 2001
's acquisition of Bestfoods sparked a massive feeding frenzy for Unilever networks. Bestfoods had backed its ... 's acquisition of FCB. That network stands to lose brands such as Tropicana and Quaker Oats. 9. Shell ...
THE BOOK OF LISTS: The 10 Most talked about international brands
17 Dec 2001
is at odds with the appointment of Ogilvy 18 billion acquisition, of Compaq by Hewlett-Packard. The global ...
THE BOOK OF LISTS: The 10 Best text messaging campaigns
17 Dec 2001
an aggressive mobile phone number acquisition programme. The activity was promoted in universities using ...
Vivendi pays $10bn for USA Networks
entertainment business
17 Dec 2001 | by Gordon MacMillan,
. The acquisition gives Vivendi chairman Jean-Marie Messier control of film and TV assets including the USA and Sci ...
Euro corp comms director King quits TXU
14 Dec 2001 | by JOE LEPPER
. Originally Texas-based, TXU now has interests across Europe, including the acquisition of UK utility ...
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