to remove filtersComputer World gives Cheetham Bell ad role
24 Oct 2003 | by John Tylee
's acquisition of its rival Tiny at the beginning of last year. The stores sell both companies' products ...
Search results for acquisition
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Page and Gray join forces to start NWD marketing services
05 Dec 2003 | by Mark Sweney
The company has made its first three acquisitions with the brand strategy agency Summ, the corporate communications company Twenty First Century Communications and the experiential marketing specialist Jump. Clients of the three companies include Vodafone, Marks Spencer, Center Parcs, Nestle ...
MSN extends tie with Overture for search results
23 Oct 2003 | by Ben Carter
The acquisition of Overture by Microsoft rival Yahoo! for $1bn ( 0.6bn) earlier this year had cast doubt on the relationship, with analysts and industry watchers predicting that Microsoft would tear up the deal because it didn't want to work with a competitor. But in what is seen as an admission ...
OPINION: Will slow starter BT eventually get the pacy 118 118's Number?
23 Oct 2003 | by Mark Ritson, assistant professor of marketing at the London Business School
acquisition was awareness and it has played the game brilliantly. But there are two kinds of customers: new ... 's profitability. Having won the battle for acquisition, the challenge for The Number is to win the battle ...
MEDIA: PERSPECTIVE - Latest Initiative win makes life tougher for embattled MPG
03 Oct 2003 | by Ian Darby, ian.darby@haynet.com
, growing through acquisition will also be tough. Early talks took place this year with Walker Media ...
Agencies invited to pitch for Computer World creative brief
12 Sep 2003
after Time Computers' acquisition of its rival, Tiny, at the beginning of last year. The outlets house ...
Palm unveils name change and logo
21 Aug 2003 | by Ravi Chandiramani
The name change follows its acquisition of rival Handspring in June and comes as the group prepares for the onset of smart phones - hybrid devices that combine mobile telephony with handheld computer functions. According to European marketing director Franck Gaget, the name aims to reflect Palm ...
Palm focuses on originality with name and logo change
20 Aug 2003 | by Ravi Chandiramani,
The name change follows its acquisition of rival Handspring in June and comes as the group prepares for the onset of smart phones -- hybrid devices that combine mobile telephony with handheld computer functions. According to European marketing director Franck Gaget, the name aims to reflect Palm ...
CHANGING THE GUARDIANS: Breaking up is hard to do - especially if the relationship has been long-standing and successful
01 Aug 2003 | by John Tylee
after the acquisition. The split was on one level amicable, with Orange rushing to pay tribute ...
3 ad 'misleading' on video quality
24 Jul 2003 | by Colin Grimshaw
. Since its launch in March the 3G mobile service has not reached its customer acquisition target ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
