WPP expands Swiss operations with Y&R acquisition
31 Jan 2003 | by Jennifer Whitehead,
LONDON - WPP Group has bought the Zurich-based advertising agency Guye Benker, as part of its Young & Rubicam network.
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Eposs acquires Ringtones Online in cash deal
31 Jan 2003 | by Staff,
: "The acquisition of Ringtones Online is a key move in broadening the range of product categories ... , said: "This acquisition provides us with a unique opportunity to offer new and existing clients ...
Field Marketing: Turning Tactical
31 Jan 2003
management problems post-acquisition by Mosaic, the Canadian marketing services group, or on market ... revenues by 20.6 per cent in 2001-2002. For American Express it carries out credit card acquisitions ...
Capital Gold review will shortlist two for brand-building role
31 Jan 2003
Gold's most recent acquisition, that of Big AM in Manchester. ...
Hector's House relaunches The One
31 Jan 2003 | by MARK SWENEY
Royal Bank of Scotland undertook the £15 million national rebranding campaign following its acquisition of the business from Virgin and AMP in July 2001. The campaign highlights the flexibility The One account offers, and the benefits consumers enjoy when they know more about banking. Each ad is a ...
CLOSE-UP: LIVE ISSUE/FRAGMENTATION - Are there too many advertising agencies around?
31 Jan 2003 | by JENNY WATTS
acquisition or merger, as in the recent HHCL Partners deal with Red Cell. As Jones concludes: "In the end ...
PUBLISHING AGENCIES: IN SEARCH OF PROOF
31 Jan 2003 | by JIM CURTIS
such example. Now part of the Interpublic network after its acquisition by the McCann-Erickson World Group ...
PUBLISHING AGENCIES: A BUOYANT MARKET
31 Jan 2003 | by LEXIE WILLIAMSON
and promises more news on the merger-and-acquisitions front soon. Its biggest win last year was the fiercely ...
Capital Gold to shortlist two for brand-building role
30 Jan 2003 | by Staff,
Gold's most recent acquisition, that of Big AM in Manchester. If you have an opinion on this or any ...
AOL Time Warner posts record-breaking $99bn loss
30 Jan 2003 | by Staff,
were up by 8%, although is was partly due to acquisitions as well as what AOL Time Warner described ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
