to remove filtersWashington Post to acquire Microsoft's Slate magazine
22 Dec 2004 | by Gordon MacMillan,
and Microsoft deserve great credit for creating Slate. We couldn't be more enthusiastic about this acquisition ...
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Aegis to pay up to $50m for US digital marketing shop
22 Dec 2004 | by Staff,
Aegis will pay an initial £16.7m with a further £9.4m deferred and payable over two years, subject to performance-related targets. IProspect will become part of Aegis Group's digital media network Isobar, which has made a number of acquisitions over in the past six months, including Korean digital agency Agency ...
Direct News: AOL UK merges £6m account into Joshua
22 Dec 2004 | by Ben Bold
as it prepares to accelerate customer acquisition activity for its broadband and narrowband services.
Agency Republic named Marketing agency of the year
17 Dec 2004
that O2 runs now has an integral online element, created by Republic, such as recent online acquisition ...
Agency of the Year: Digital Agency of the Year - Agency Republic
15 Dec 2004
online element, created by Republic, such as recent online acquisition activity for its O2 Friends ...
De Kare-Silver returns for AKQA role
10 Dec 2004 | by Larissa Bannister
De Kare-Silver had been the London managing director at Modem for two years, before its acquisition in the summer by the US-based Digitas. Two weeks after the merger of the two businesses was finalised, de Kare-Silver left the agency and was replaced by Norm Johnston, the former director of client ...
Wanadoo hands Dare £5m account after four-way pitch
03 Dec 2004 | by Staff,
brand building and acquisition. According to Mark Collier, the managing director of Dare ...
Wanadoo hands Dare £5m digital business
03 Dec 2004
brand building and acquisition. According to Mark Collier, the managing director of Dare ...
Special Report: Direct Marketing - Client Champions
03 Dec 2004
specialised in the type of high-value acquisition and retention mail-packs that awards show judges seem ... adds. "We never use direct mail as a straight form of acquisition. We get our leads from elsewhere ...
Media Analysis: Digital failings threaten Five
01 Dec 2004
strategy would require much greater investment in programming acquisition. This seems unlikely, since ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
