to remove filtersDirect News brief: United Co-op Travel Group hires Moonfish
22 Dec 2004
The United Co-op Travel Group has hired digital agency Moonfish to develop customer acquisition
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Direct News: AOL UK merges £6m account into Joshua
22 Dec 2004 | by Ben Bold
as it prepares to accelerate customer acquisition activity for its broadband and narrowband services.
Agency of the Year: Direct Agency of the Year - Partners Andrews Aldridge
15 Dec 2004 | by Ben Bold
three awards at the DMA Awards in the automotive, acquisition and consumer direct mail (low volume ...
HTW bags DMA Grand Prix for Star Alliance campaign
09 Dec 2004 | by Staff,
building with work for Diageo/Guinness; Harrison Troughton Wunderman won for acquisition with Star Alliance ...
Special Report: Direct Marketing - Client Champions
03 Dec 2004
specialised in the type of high-value acquisition and retention mail-packs that awards show judges seem ... adds. "We never use direct mail as a straight form of acquisition. We get our leads from elsewhere ...
Crimestoppers in dual mailing for donor acquisition
01 Dec 2004 | by Staff,
LONDON - Crimestoppers is to test the effectiveness of two below-the-line strategies with its biggest direct marketing campaign in two years.
IPT unveils competitor monitoring for email marketers
30 Nov 2004 | by Daniel Farey-Jones,
for customer acquisition. The database is searchable by 10 main sectors, which are broken down into more than ...
Gala appoints Tequila\London to £7m DM account
25 Nov 2004 | by Jennifer Whitehead,
The agency pitched against incumbent Poulter and Triangle to win the work, which includes customer acquisition and retention programmes for Gala's 166 bingo clubs and 28 casinos across the UK. Tequila ... of communication opening up, our goal is to develop unique customer acquisition techniques that will sustain ...
Survey reveals marketers' email data cleaning habits
25 Nov 2004 | by Daniel Farey-Jones
to Kiersnowski: "The use of email for customer acquisition depends on prospect email data collection -- we ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
