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Brand maturation

05 Nov 2004 | by Bret Kinsella and Joseph Benson

the customer acquisition, you must follow a compelling awareness experience with a seamless and fulfilling ...

Case Study: The National Trust - direct marketing as brand leader

01 Apr 2004 | by Professor Angus Jenkinson and Branko Sain

curator. The focus was on the acquisition of heritage and the provision of experience, with some tension ... and this in turn needs fundraising and membership acquisition. Furthermore, merely to stand still requires new ... they raised, including through the acquisition of new members. There were concerns about the possibility ...

High-tech mergers take shape

29 Jan 2004 | by Bertil E. Chappuis, Kevin A. Frick, and Paul J. Roche

. Executives should prepare themselves for more--and more hostile--acquisitions.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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