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TEQUILA wins Gala gambling

The £7m appointment will bring customer acquisition and retention programmes under one roof. The pitch was for a live campaign, so TEQUILA\London has already begun a segmentation strategy for communicating with Gala's 6.2 million regular Bingo players and 1.5 million casino members. Sheyan Patel, TE ...

Think Tank: Marketing to women - The gender factor

is often only responsible for acquisition, not ongoing development, so they think they've achieved ...

2004 round up: 2004 - The industry fights back

Despite the bedding down of several important new pieces of DM legislation, major acquisitions by DM suppliers and the development of new technologies and techniques, 2004 will always be remembered as the year of Brassed Off Britain. In 2004, the DM industry had to cope with the first opt-outs from ...

FD launches real estate practice

's $12.6 billion acquisition of The Rouse Co., which the agency calls "the largest commercial property ... business." FD is exploring several acquisition possibilities, but Kelly noted that "one never knows ...

Trailblazer: Stretching SPACE

to success. Start by deciding what cost-per-acquisition you'd like to see and why you want to drive users ... over 1.2 million UK users, turned to Espotting to increase members while maintaining its target cost-per-acquisition ... : "We have a target acquisition cost, track the performance of keywords, and bid the price that we know ...

UTV hands over £7m for Irish radio station

is an important strategic move for UTV which together with our acquisitions of 96 103FM in Cork, Live95FM ...

Channel 4 reveals 2005 line-up

and hit American acquisition Desperate Housewives, starring Teri Hatcher, are due to appear in the spring ...

Aegis to pay up to $50m for US digital marketing shop

Aegis will pay an initial £16.7m with a further £9.4m deferred and payable over two years, subject to performance-related targets. IProspect will become part of Aegis Group's digital media network Isobar, which has made a number of acquisitions over in the past six months, including Korean digital agency Agency ...

Capital and GWR merger gets Ofcom and OFT approval

the acquisition of GWR by Capital to the Competition Commission. Vincent Smith, the OFT's director ...

Washington Post to acquire Microsoft's Slate magazine

and Microsoft deserve great credit for creating Slate. We couldn't be more enthusiastic about this acquisition ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.