to remove filtersFuture reports rise in revenues as advertising up 10%
05 Jul 2004 | by Staff,
year's acquisition in France on track. Compared with the same period last year, the group's mainland ...
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Star Wars man Jeffery joins Hornby as marketing chief
18 Aug 2004 | by Sam Matthews,
He will also be responsible for developing Hornby products and targeting suitable acquisitions. Jeffery quit as the head of Lucasfilm's video game division last October. He was behind the launch of the hit Xbox game 'Star Wars: Knights of the Old Republic.' Frank Martin, the Hornby chief executive ...
Healthcare: Ex-Pharmacia PRO lands Eli Lilly senior comms job
18 Jun 2004 | by Ian Hall
left in October after the company's acquisition by Pfizer. She joined Pharmacia in January 2002 ...
Nikon creates first consumer marketing database
05 Apr 2004 | by Staff,
Nikon will carry out data-driven customer retention and acquisitions programmes and hopes to use the database to build long-term relationships and more strategic and targeted campaigns. The new database will allow Nikon to target a general photography consumer and hobbyist to enthusiast and professional. Data ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
