to remove filtersAmanda Aldridge on retail: Tis a season of good cheer for drinks specialists
01 Dec 2004
- hence the roll-out of its Thresher+Food store format. The group's acquisition of premium meal ...
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Weetabix hands £12m job to DDB
08 Dec 2004
The business was put up for pitch in October by chief executive Ken Wood as part of a wide-ranging review of the Weetabix operation following its acquisition by venture capital firm Hicks, Muse, Tate Furst last year. DDB London will be responsible for promoting all the Weetabix brands, including ...
Huntley & Palmers to return after 10-year absence
24 Nov 2004 | by Emily Rogers,
renaissance follows its acquisition from the Danone group by the directors of branding agency Vibrandt.
Branding News: Huntley & Palmers to return after 10 years
24 Nov 2004 | by Emily Rogers
follows its acquisition from the Danone group by the directors of branding agency Vibrandt.
Gordon's Gin boosts digital investment with first site
17 Nov 2004 | by Mark Sweney,
The brand is shifting investment from direct mail to digital to make substantial savings on the cost of customer acquisition. It is raising digital spend from 1% to 10% of the relationship marketing budget for Gordon's next year and has launched the brand's first website . According to Mark Sandys ...
Gordon's Gin boosts digital investment
17 Nov 2004 | by Mark Sweney
The brand is shifting investment from direct mail to digital to make substantial savings on the cost of customer acquisition. It is raising digital spend from 1% to 10% of the relationship marketing budget for Gordon's next year and has launched the brand's first website. According to Mark Sandys ...
Wrigley pays $1.48bn for Kraft's Life Savers and Altoids
15 Nov 2004 | by Staff,
said: "We never comment on speculation regarding mergers, acquisitions and divestitures." Despite ...
Editorial: Unilever media gives EC food for thought
12 Nov 2004
The news that the European Commission is running the rule over WPP's recent acquisition of Grey
Rise of convenience food sees Kraft sell off ailing brands
10 Nov 2004 | by Daniel Farey-Jones,
mergers, acquisitions and divestitures." Despite the changing attitudes, Bird's Custard remains the top ...
The Work: New Campaigns UK
05 Nov 2004
ONE TO LOOK FOR - COI - Acquisitive crime reduction CREDITS Project: Crime reduction Client: Sharon Sawers, Home Office strategic communications advisor Brief: Show that simple actions continue to make an impact on crime prevention Creative agency: Rainey Kelly Campbell Roalfe/Y Rob Kerrison ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
