to remove filtersBrand Health Check: Carphone Warehouse
01 Dec 2004
on customer acquisition through education has been superseded by the need to retain them through exceptional ...
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Amanda Aldridge on retail: Tis a season of good cheer for drinks specialists
01 Dec 2004
- hence the roll-out of its Thresher+Food store format. The group's acquisition of premium meal ...
Brand Health Check: Morrisons
10 Nov 2004
to integrate its acquisition and build on its market position. Daniel Rogers reports. Last month, in its...However, its acquisition of Safeway, completed in March this year, has given the ambitious northern supermarket chain substantial food for thought, and some digestion problems. The results showed that the performance of the acquired chain has continued to decline, with like-for-like sales down 7.9% at £2.98bn ...
The Work: New Campaigns UK
05 Nov 2004
ONE TO LOOK FOR - COI - Acquisitive crime reduction CREDITS Project: Crime reduction Client: Sharon Sawers, Home Office strategic communications advisor Brief: Show that simple actions continue to make an impact on crime prevention Creative agency: Rainey Kelly Campbell Roalfe/Y Rob Kerrison ...
Staples reviews £5m accounts after merger
29 Oct 2004
to re-pitch. A Staples spokesman said: "Following the acquisition of Office World by Staples, Staples ...
Parcelforce to focus on digital with Agency Republic
27 Oct 2004 | by Ben Carter,
on developing a customer acquisition microsite for new customers, developing the Track and Trace service ...
Abacus France launch to help catalogue companies
14 Oct 2004 | by Staff,
such as Acquisition Modelling, that lets members find qualified prospects beyond their own housefile list ... with the increasing costs of new customer acquisitions, as well as the difficulty in finding greater value within ...
Media news: Kleeneze set for £4m TV venture
06 Oct 2004
The channel, on Sky channel 664, will debut with pre-recorded programming but will go live next March with 16 hours of programming. Kleeneze intends to leverage its recent acquisition of the Cabouchon costume jewellery business through the channel. JML has previously broadcast its product range ...
Convenience: The price of convenience
22 Sep 2004
chains and shops, and the convenience-store sector has seen a burst of acquisitions, the most recent ...
Superbrands case studies: Asda
21 Sep 2004
farmers and through a process of acquisition and diversification became a public company. Associated ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
