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HP plans greater customer focus

Tully, who is responsible for the IT giant's enterprise arm and has control of all future UK activity, said: 'We now need to take it one step further and ensure that in all marketing we are addressing the customer needs and leveraging the brand at the same time.' Following its acquisition of Compaq two years ...

Future boosts computing portfolio with What Laptop buy

LONDON - Future Network has continued its recent acquisitive streak and bought What Laptop magazine.... It does not plan any major changes for the title. In August, Future spent £2.5m on the acquisition of PC ... . Computer & Video Games magazine was suspended following the acquisition. A spokesman said today ...

NewLogic retained for British Gas telemarketing work

LONDON - Centrica has retained telemarketing agency NewLogic to run a customer acquisition campaign...partnership." Phil Westoby, managing director of NewLogic, said: "Although this acquisition approach ...

Dennis sells gaming magazines to Future for £2.5m

form. Greg Ingham, the chief executive of Future, said: "This acquisition is a useful addition to our ...

24/7 acquires marketing technology firm for $15m

The acquisition strengthens 24/7 Real Media's search marketing technology capabilities and its paid-search marketing services. The company has a presence in North America, Europe and the Pacific ... acquisition expands and enhances 24/7 Real Media's suite of paid-search marketing technology and services ...

Powergen reviews direct and digital

Saatchi and Miller Bainbridge. The appointment of RKCR/Y R followed the acquisition of Powergen ...

Powergen to review £10m direct and digital activity

The electricity and gas supplier is seeking greater integration between its direct marketing and digital activity, which it is increasingly using as a key customer acquisition channel. The business has been held for the past five years by direct marketing agency Miller Bainbridge. The agency ...

Powergen to review £10m direct activity

The electricity and gas supplier is seeking greater integration between its direct marketing and digital activity, which it is increasingly using as a key customer acquisition channel. The business has been held for the past five years by direct marketing agency Miller Bainbridge. The agency is not re ...

Future reports rise in revenues as advertising up 10%

year's acquisition in France on track. Compared with the same period last year, the group's mainland ...

999 Design launches DTI renewable energy campaign

grabbed." Alongside the acquisition, 999 Design is also recruiting senior designers and account ...

 

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