Mark Ritson on branding: Branding desperately needs to rebrand itself
29 Sep 2004
figure of £678m, the acquisition was averted and Interbrand discovered a lucrative new business. ...
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to WPP Group chief executive Sir Martin Sorrell as he completes the $1.5bn acquisition of the US ad firm ...
figure of £678m, the acquisition was averted and Interbrand discovered a lucrative new business. ...
that the acquisition strengthened its comprehensive communications services offer and continues WPP's strategy ...
Speculation surrounding the fate of Havas, the marketing communications group, reached fever pitch this week as Vincent Bollore, the secretive French businessman, upped his shareholding in the network that recently lost out to WPP in the Grey Global bid.
markets, have found favour with analysts. This argument also feeds into the merger and acquisition arena ...
and benefits against enormous mergers and acquisitions.” The idea that agencies, media owners and advertisers ...
. Having only just completed the acquisition of Grey, it will need to bed that purchase down and reorganise before the highly acquisitive Sorrell is ready for another bite. If you have an opinion on this or any ...
The IPA led industry calls for the Office of Fair Trading to refer ITV's acquisition of Scottish Media Group's 25% stake in the breakfast broadcaster to the Competition Commission. However, ITV has been given the green light to buy SMG's stake for £31m without any further investigation ...
Will WPP's recent acquisition of MediaCom have much impact on the UK media market? Alasdair Reid...going on for months now - but just what are the implications of WPP's acquisition of Grey and its media ... by acquisition rather than through organic growth and I believe it will keep the two brands separate, reinforcing ...
The IPA led industry calls for the Office of Fair Trading to refer ITV's acquisition of Scottish Media Group's 25 per cent stake in the breakfast broadcaster to the Competition Commission. However, ITV has been given the green light to buy SMG's stake for £31 million without any further ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.