The ISP launched the review of the account, which has been held by TBWA\London since 2000, following its acquisition by IAC/Interactive Corp. Fallon's brief includes advertising and an attempt to reposition the Ask Jeeves brand. Work by Fallon is also seen as vital as it attempts to mount a challenge ...
that the acquisition should be seen in the context of the rapid changes under way in the broadcast industry. 'We needed ... had to turn to a costly acquisition. In theory, the difference between this deal and acquisitions ... days. 'It is a fantastic opportunity to monetise our back- catalogue,' he says. The acquisition has ...
Avenue A has paid £2.8 million upfront, plus a three-year cash earnout based on profits, the details of which will be released in January. Clark Kokich, Avenue A's worldwide president, said the acquisition was a precursor to further international expansion. "Clients have been talking to us for a couple ...
its acquisition by Travelocity owner Sabre Holdings, which will see Mathew Hart become UK marketing
City.com. The acquisition follows Trinity Mirror's purchase of Hotgroup, another online recruitment
Clinic won the £3 million account after a competitive pitch and will initially create a national poster campaign to break in January. This will follow the relaunch of the Scoot.co.uk website on 1 December, a result of Enable's acquisition of the business from BT in June. MediaCom will handle planning ...
that more internet acquisitions could follow the addition of Intermix Media and IGN Entertainment ...
Rapp Collins. The London agency has taken on 13 staff since its acquisition by marketing services ...
campaign. The review follows IAC/Interactive Corp's recent acquisition of Ask Jeeves. The media ...
for Beck's, following InBev's acquisition of the beer brand's UK licence. Draft already handles Stella
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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