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The Work: New Campaigns - UK

BROADBAND ACQUISITION Project: BT broadband acquisition Client: Renee Young, direct marketing manager, BT ...

Cleft palate charity seeks direct shop

acquisition and fundraising. The charity does not pay directly for operations. Instead, it uses funds raised ...

WWAV Rapp Collins beats three to secure lead status on £5m Unicef

, inserts and direct-response TV to strengthen the charity's donor acquisition and retention activity ...

Marketing budgets swing behind customer retention

acquisition for the first time.

Profile: Russell Grossman, HMRC

former employer Granada Media Group through its acquisition of LWT in 1993/94, resulting in the departure ...

DTI lures BTWholesale’s Boughen as head of news

at the company. During this time she handled comms around the sale and acquisitions of companies overseas ...

Cancer Research UK seeks agency for donations brief

. Ogilvy Mather handles its advertising while OgilvyOne handles customer acquisition. Bartle Bogle ...

Cancer Research UK seeks DM agency

. Ogilvy & Mather handles its advertising while OgilvyOne handles customer acquisition. Bartle Bogle ...

Editorial: IPG's results won't make its problems disappear

, holding company chiefs are expected to become actively involved in new-business acquisition; something Sir ...

Breast Cancer Care links up with Future for donor acquisition

LONDON - Breast Cancer Care is targeting prospective donors through a partnership with Future that gives the charity direct access to readers of the publisher's craft titles.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.