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The Work: New Campaigns - UK

BROADBAND ACQUISITION Project: BT broadband acquisition Client: Renee Young, direct marketing manager, BT ...

Vodafone strikes download tie-up

. Music is becoming a key acquisition and revenue generator for mobile networks; all networks now offer ...

News brief: Eidos account review

acquisition by SCi Entertainment. The incumbent agency is Rocket.

Restricted vision?

the widest range of platforms, a strategy that also drove last month's £211m acquisition of broadband TV ...

This week: Marketing news from the national press

of its acquisition of Gillette - Financial Times. UK Trading Standards is to investigate bogus organic ...

Cable conundrum

.8m. Subscriber search The main stumbling block to the acquisition of subscribers is the extent ...

Media: Ntl and Telewest reveal details of merger

executive of ntl, will take the chief executive role, following ntl's acquisition of Telewest. Duffy has

HTW expands planning with Reed appointment

the agency's most high-profile accounts. He is credited with developing the acquisition and CRM strategy ...

3 draws up shortlist for DM assignment

LONDON – 3 is looking for a direct marketing agency to handle its customer acquisition business....The mobile phone network is looking for ways to rejuvenate its direct strategy. The account, which is held by Tequila\London, has lain dormant since the end of last year. 3 has approached a number of agencies about a brief to develop an acquisition strategy using DM and digital to increase its customer ...

3 draws up shortlist for DM assignment

3 is looking for a direct marketing agency to handle its customer acquisition business....The mobile phone network is looking for ways to rejuvenate its DM strategy. The account, which is held by Tequila\London, has lain dormant since the end of last year. 3 has approached a number of agencies about a brief to develop an acquisition strategy using DM and digital to increase its customer ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.