to remove filtersHart takes lead at expanded Lastminute marketing team after acquisition
07 Dec 2005 | by by Jennifer Whitehead
its acquisition by Travelocity owner Sabre Holdings, which will see Mathew Hart become UK marketing
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OMD wins £80m Norwich Union and RAC accounts
07 Dec 2005 | by by Daniel Farey-Jones
The pitch was sparked by Norwich Union's parent company Aviva's £1.1bn acquisition of RAC in March. Brand Connection was the incumbent on Norwich Union for 21 years, while Vizeum handled RAC. Colin Webb, marketing director at Norwich Union General Insurance, said: "We are looking forward to building ...
IPA Effectiveness Awards 2005: Gold Award - Grand Prix and Best Idea Sponsored by Thinkbox
02 Dec 2005
per cent. All with the lowest acquisition cost and a return on investment of £5.60 for every £1 spent ...
The New Model Networks
25 Nov 2005
revenue streams and products than from cross-fertilisation of accounts. Acquisition strategy: "There ... marketing and below the line. This month, it completed the acquisition of the marketing arm of Huntsworth ... of an acquisition. "We obviously have basic criteria for acquisitions, but sometimes you have to say 'forget ...
Marketing budgets swing behind customer retention
09 Nov 2005 | by by Ed Kemp
acquisition for the first time.
Rac launches £5m ad campaign featuring real-life patrols
02 Nov 2005 | by by Julia Pearlman
The £5m campaign has been created by Abbot Mead Vickers BBDO and follows its recent acquisition by insurance group Aviva, which also owns the Norwich Union Insurance group. The 'More know how' ads have been designed to show how the RAC is working with motorists to make driving more enjoyable and features ...
Campaign Digital Awards 2005: The Bluestreak International Award - Best Acquisition Marketing
07 Oct 2005
showed that the dusty world of data-driven acquisition can actually be creative. To entice Britain ...
Lastminute.com holds £3m review
30 Sep 2005
by the Lastminute.com acquisition. Lastminute.com's media agency, Smarter Communications, is also unaffected ...
Lastminute.com holds review of £3m ad account
29 Sep 2005 | by by Staff
by the Lastminute.com acquisition. Lastminute.com's media agency, Smarter Communications, is also unaffected ...
Profero beats three to Butlins account
26 Aug 2005 | by Larissa Bannister
Profero beat Agency Republic, Media Contacts and Unique Digital to the seven-figure account, previously held by Equator. New activity will combine display and search advertising with acquisition ... since last year, so acquisition is very important to the business." Butlins handed its above ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
