to remove filtersHouse of Fraser mulls brand facelift to modernise image
20 Nov 2006 | by by Staff
takeover bid. The two firms had been in discussions about a possible acquisition of the 80-store chain ...
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Mark Ritson on branding: Inditex shows H&M's vulnerable side
29 Nov 2006
multiple brands also opens up the possibility of growth through merger and acquisition in the future ...
Reebok: Reebok raises its voice
06 Sep 2006 | by Drew Barrand
is littered with brands that, following their acquisition, have withered in the shadow of their new owner ... of January 2006, because acquisition by Adidas was not completed until this point. ...
Smith handed managing director role at Reebok UK
22 Aug 2006 | by by Drew Barrand
of Reebok UK in the latest reshuffle following the brand's acquisition by Adidas.
The Work: New Campaigns - The world
11 Aug 2006
in Tennessee as a whisky chaser. Since its acquisition by PepsiCo in the 60s, it has been marketed mainly ...
Lee Cooper hires Odd for relaunch
09 Aug 2006
was taken following Lee Cooper's acquisition by venture capitalists Sun Capital, The 180 Group and Emerisque ...
Mosaic seeks to pool ad activity
28 Jun 2006
of Warehouse and Principles, for ú353m. The acquisition will make the company - which is wholly owned ...
Carat sets up two account teams to handle £160m Adidas/Reebok media
12 May 2006 | by Ian Darby
The move follows Adidas' acquisition of the rival Reebok company last year. Carat's two teams, the Adidas one based in London and Reebok's in Boston in the US, will be co-ordinated by Nigel Morris, the chief executive of Aegis' digital unit, Isobar. Morris has worked on Adidas for more than six years ...
Media News: Adidas hands £160m global task to Carat
10 May 2006 | by Jeremy Lee
The review was sparked by Adidas' $3.8bn (£2.1bn) acquisition of Reebok, finalised in February and designed to achieve cost efficiencies. Earlier this month, Herbert Hainer, chairman and chief executive of Adidas Group, raised the predicted cost synergies of the merger to EUR500m (£343m) by 2009. Carat ...
Carat wins £160m Adidas global media business
04 May 2006 | by by Ian Darby
The move follows Adidas' acquisition of rival company sports firm Reebok, which recently signed Thierry Henry from Nike. Aegis-owned Carat fought off OMD in a final head-to-head pitch after Starcom and MediaCom had earlier withdrawn from the process. The decision means that the UK Adidas and Reebok ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
