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Absolut Vodka put up for sale in Swedish privatisation

The sale of V S is understood to be worth an estimated £2bn and looks likely to be a hard-fought acquisition target, with Budweiser brewer Anheuser Busch, Bean Wines Spirits and Pernod Ricard, all reported to be considering tabling bids. Maud Olofsson, Swedish enterprise and energy minister, said: "State ownership ...

News Analysis: Has Premier taken a step too far?

family favourites. Premier Foods' £1.2bn planned acquisition of RHM will make the former the biggest ... on the Stock Exchange, Premier has been on an acquisition spree. In 2005 it bought the Bird's desserts business ...

Starcom beats incumbents to take £15m Premier task

media planning and buying for RHM. The media account is currently unaffected by the acquisition ...

Premier Foods to prune roster after RHM buyout

Premier Foods' £1.2bn acquisition of rival RHM has put the companies' respective ad agencies

Premier Foods buys Mr Kipling owner RHM for £1.2bn

Foods chairman, said: "This acquisition provides a unique opportunity to combine two of the UK's leading ...

Southern Comfort eyes direct agency

customer acquisition programme. In the UK, Southern Comfort uses a range of promotional activity ...

Southern Comfort eyes direct agency for Europe

customer acquisition programme. In the UK, Southern Comfort uses a range of promotional activity ...

John West £5m ad work goes to Cheetham Bell

since the acquisition. The activity is intended to build on the award-winning work created by Leo ...

Coleen McLoughlin to become new face of Diet Coke

and Rooney had previously wished to be viewed as "separate acquisitions" in ads, but the deal with Coca ...

Close-Up: Live issue - Are roster pitches a waste of time?

roster through acquisition, where there is a new client who hasn't worked with an agency before or where ...

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