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19 Dec 2007
85 RNLI 4,091,834 9,742,912 Rank Advertiser Retention Acquisition ...
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Mission Marketing Group acquires RLA in £9.5m deal
19 Dec 2007 | by Alex Donohue
the acquisition would add specialist expertise to specific industry sectors from its work in the media planning ...
Gyro International acquires healthcare PR agency
18 Dec 2007 | by Alex Donohue
Atlantic, said the acquisition would strengthen its presence in the healthcare sector. Gyro also acquired ... International, said: Healthcare is a key market for Gyro, and this latest acquisition completes the picture ...
TMN to acquire Internet Business Group for £9.8m
14 Dec 2007 | by Nikki Sandison
IBG and TMN believe that the acquisition will result in an enlarged group, with significant commercial and financial advantages for the shareholders of both companies. Shareholders will receive one new share in TMN for every 3.765 shares held in IBG. Assuming no options are exercised, IBG ...
Future Plus wins customer publishing brief for WorldStores
14 Dec 2007 | by Alex Donohue
first major foray into acquiring new customers away from our established online acquisition methods ...
Campaign Annual 2007: Advertising Network of the Year - BBDO
14 Dec 2007
following its acquisition of Cingular. October: Further moves into Asia with offices opening in Guangzhou ...
Campaign Annual 2007: Medium of the Year - Google
14 Dec 2007
that addresses at least some of the major industry concerns; and has continued on its acquisitive trail ... hearts and minds. This year, Google's acquisitions were less high-profile than last year's YouTube ...
Carphone Warehouse appoints Blueberry Wave for data analysis
13 Dec 2007 | by Nikki Sandison
modelling and acquisition processes. Stephen Simpson, senior group direct marketing manager at Carphone ... acquisition campaigns time and again. We are looking forward to Blueberry Wave delivering insight on our ...
Email delivery rates in sharp fall
13 Dec 2007 | by Alex Donohue
Acquisition slid by seven percentage points to 68% while retention levels dropped by the same ... to the DMA s latest figures, email delivery rates for acquisition and retention have dropped for the last three quarters in a row. The delivery rate for acquisition in quarter four of 2006 was 92%, while ...
Engine buys brand consultancy Liquid Communications
12 Dec 2007 | by Staff
as strategy and business development partner. The move follows Engine s recent acquisition of Digital Public ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
