to remove filtersNews Analysis: Umbro looks forward to new dawn
31 Oct 2007
Nike's acquisition of the football kit supplier should boost its dominance and Umbro's fortunes
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Power 100: Next Generation 2007
20 Nov 2007 | by David Tiltman
brand I'm passionate about.' Dominic Grounsell 28 Job title Head of marketing , broadband acquisition ...
WPP buys again in China
26 Oct 2007 | by Staff
teams. The acquisition marks WPP s latest expansion into the Chinese marketing sector, having already ...
Nike wins Campaign gold
21 Sep 2007 | by James Hamilton
. Publicis Dialog's two awards were for Army jobs; in the Acquisition Marketing Programme category ...
Nike wins Campaign Digital gold
20 Sep 2007 | by James Hamilton
. Publicis Dialog s two awards were both for its Army jobs campaign; one in the Acquisition Marketing ...
Mature beyond its years
11 Sep 2007 | by Gareth Jones
Having established itself as a Friday-afternoon favourite in offices around the world, YouTube is now turning its attention to wooing big-brand advertisers. Since its acquisition by Google for 1.65bn last October, the video-sharing company has been working on a strategy that will allow ...
The White Company hires more2 to develop data strategy
02 Aug 2007 | by Jacquie Bowser
More2 won the account following a competitive pitch and aims to help The White Company s marketing team produce effective acquisition and retention campaigns by using information about its customers. The agency will collate and combine data captured at various customer touchpoints, including in-store, online ...
Dunhill appoints Black Sun for customer base analysis
02 Aug 2007 | by Alex Donohue
Black Sun, which specialises in strategic marketing and communications, has been asked to develop and collate results from a customer survey which will be used to improve the targeting of Dunhill s communication campaigns and new customer acquisitions. The customer information includes shopping habits ...
Loewy acquires packaging design agency Epoch
31 Jul 2007 | by Nikki Sandison
Loewy recently secured 12m investment from private equity house Veronis Suhler Stevenson, which is funding its current round of acquisitions. The deal with Epoch and further proposed deals will see Loewy s turnover increase from 32m to 47m. In recent months, Loewy has also acquired design agency Williams ...
How marketers can make a million, or fifty
03 Jul 2007 | by Gemma Charles
-invest on their acquisition of a company, comments an investment bank mergers and acquisitions expert. You would have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
