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Engine buys brand consultancy Liquid Communications

as strategy and business development partner. The move follows Engine s recent acquisition of Digital Public ...

Palmer back at Green & Black's in global position

He will be in charge of driving its global expansion as well as overseeing UK marketing. Palmer, who moved into consultancy and took on a non-executive role at Green & Black's soon after its acquisition by Cadbury in 2005, is now the organic chocolate company's most senior marketer. His return ...

Palmer back at Green & Black's in global position

He will be in charge of driving its global expansion as well as overseeing UK marketing. Palmer, who moved into consultancy and took on a non-executive role at Green Black s soon after its acquisition by Cadbury in 2005, is now the organic chocolate company s most senior marketer. His return ...

The Week: McCann retains spot on £26m Premier Foods roster

to its portfolio. In March this year, it completed the £1.2 billion acquisition of RHM, bringing Hovis ...

The Work: Private view

Client: Oscar Nieboer, director of brand and marketing acquisitions, Betfair Brief: Create Betfair ...

Coca-Cola names Muhtar Kent as chief executive

operating officer. Kent negotiated Coca-Cola s $4.1bn acquisition of Glaceau Vitaminwater this year ...

Premier Foods hands ad roster place to McCann

Hovis, which Premier gained following its acquisition of RHM earlier this year. Over the next few ...

McCann appointed to £26m Premier Foods roster

Foods decided to slim down its advertising roster following the acquisition of its rival RHM earlier ...

Brand Health Check: PJ's

the PepsiCo acquisition, there has been an ad campaign for PJ's featuring the tagline 'Want fruit? Drink fruit ...

PJ Smoothies loses share to dominant Innocent

PJ Smoothies and relaunched following its acquisition by PepsiCo in 2005 for a reported £20m. However ...

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