The Work: Private view
07 Dec 2007
Client: Oscar Nieboer, director of brand and marketing acquisitions, Betfair Brief: Create Betfair ...
first major foray into acquiring new customers away from our established online acquisition methods ...
Client: Oscar Nieboer, director of brand and marketing acquisitions, Betfair Brief: Create Betfair ...
officer Alex Moorhead, will stay on as part of the acquisition, which has been approved by LMG ...
The appointment of L'Oreal's most senior marketer in the UK is an indication of the French company's intention to integrate The Body Shop into its business. Its £652m acquisition of the firm last year caused shockwaves as the two companies are considered ethical opposites. Gasperment, a L'Oreal veteran, replaces ...
. In this role, he managed service strategy through two acquisitions and mergers and created contact centres ...
Luxury retailer Fortnum & Mason is launching its first customer-acquisition campaign to coincide
, following the chain's acquisition by the newly formed Zavvi Entertainment Group this week.
Tesco s online business Tesco.com will use Epsilon s proprietary email communications and campaign management platform. It will also consult Epsilon on cross-selling, acquisition and retention strategy. Kendra Banks, marketing director at Tesco.com, said: Tesco.com has partnered with Epsilon International ...
acquisition by Merchant Equity Partners last October. The chain is also sponsoring ITV1 series Hell's Kitchen. ...
). The acquisition of Movielink, which offers more than 3,000 titles to download on the internet, comes ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.