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WWF in fundraising drive with polar bear adoption scheme

LONDON - WWF UK is promoting its latest fund-raising scheme with an online acquisition campaign...of supporter acquisition at WWF-UK, said: "We chose polar bears for this seasonal campaign due to the urgency ...

MandMdirect.com appoints Sansom as marketing director

Sansom's new role encompasses customer acquisition and retention, e-commerce and catalogue production. He previously worked with the world's second largest e-tailer, Otto Group, where as business development director, he launched fashion brand Oli.co.uk . Sansom's other work experience includes ...

DM industry invited to define role in digital age

vehicle both for customer acquisition and retention, through online and offline channels." Visitors ...

TMN Group in red as email marketing takes hit

research markets. Its acquisition going into 2008 of Affiliate Future and Dutch direct and digital ...

Huw Davis appoints Mitchell as insight development director

as head of data acquisition and planning at News International, where he was responsible for making cost savings through improved data acquisition and setting up a department of data planners to reduce its ... demographic data to improve acquisition and provide insight to the internal database. Prior to his role ...

InfoUK launches B2B marketing website

's not just about new business acquisition, it's about providing the right type of prospects and leads ...

BrandRapport acquires sponsorship consultancy Arena

, BrandRapport's managing director, said: "The acquisition of Arena is a key step in developing our overall ... growth opportunities in the sponsorship market." The takeover follows BrandRapport's acquisition ...

IPT Holdings offloads two research businesses

, which centre on customer acquisition and list rental using promotional websites such as MyOffers ...

The week in Marketing: 28 October 2008

the Aged has appointed TDA to develop an online donor acquisition strategy for its ethical gift website ...

TDA flies the flag for St Dunstan's with new DM campaign

of the campaign, TDA is also hoping to boost cold donor acquisition with door-drops and inserts that will appear ...

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