Direct marketing leagues tables show industry convergence
01 Apr 2008 | by Richard Abbott
at Publicis Dialog, says it is tougher than ever for independents to survive, citing the recent acquisition ...
-related mailings of 126%. There are signs that financial clients are shifting from acquisition to cross ...
at Publicis Dialog, says it is tougher than ever for independents to survive, citing the recent acquisition ...
a customer acquisition programme that will tie up with the Sunday Times Fine Books brand.
to more competition to recruit donors, which in turn raises acquisition costs, which makes charities less ...
Harte Hanks said the acquisition of Mason Zimbler , which provides media planning, buying, research and digital direct services, would increase its digital presence in Europe, where it has offices ... . The acquisition follows Harte Hanks option-to-buy deal with Information Arts, the data analytics company, which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.