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Top 100 direct mail advertisers: financial-services brands

-related mailings of 126%. There are signs that financial clients are shifting from acquisition to cross ...

Direct marketing leagues tables show industry convergence

at Publicis Dialog, says it is tougher than ever for independents to survive, citing the recent acquisition ...

Folio Society appoints Entire for Sunday Times direct task

a customer acquisition programme that will tie up with the Sunday Times Fine Books brand.

Charity marketing techniques lose their magic

to more competition to recruit donors, which in turn raises acquisition costs, which makes charities less ...

Mason Zimbler acquired by America's Harte Hanks

Harte Hanks said the acquisition of Mason Zimbler , which provides media planning, buying, research and digital direct services, would increase its digital presence in Europe, where it has offices ... . The acquisition follows Harte Hanks option-to-buy deal with Information Arts, the data analytics company, which ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.