to remove filtersAndrew Walmsley on Digital: Kangaroo's global contest
09 Dec 2008 | by Andrew Walmsley
competitive axis is between ITV, C4 and the BBC misses the point. Mergers and acquisitions have made media a ...
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Mark Ritson on Branding: Premier gets out of a jam
09 Dec 2008 | by Mark Ritson
acquisition in 2009 - kill it. Quick. By the end of next year, Robertson's will have disappeared forever from ...
Digital & Direct brief: Figleaves appoints Profero
09 Dec 2008
acquisition activity, initially comprising search and affiliate marketing.
The Marketing Profile: Ed Culf of General Mills
02 Dec 2008 | by Gemma Charles
. The acquisition enabled him to travel to New Zealand, where he ran the business for five years, during which time ...
Argos buys Bush/Alba 'to expand value range'
02 Dec 2008 | by Fiona Ramsay
LONDON - Industry experts have compared Argos' acquisition of the Bush and Alba consumer...for exclusive use on 'consumer electronics and certain other goods.' It said it had made the acquisition because ...
Samsung to shift £23m UK ad account to BMB
02 Dec 2008 | by Fiona Ramsay
. BMB partner Andrew McGuiness said the acquisition will not affect its UK business. ...
Deputy Editor's Comment: Where P&G leads ..
02 Dec 2008
the best exposure to consumers. This is what makes Procter & Gamble's £5m acquisition of a 1% stake ...
Marketing Digital Report: Is it prizes for all, or last past the post?
02 Dec 2008
claimed affiliate marketing was 'very' or 'quite' cost effective for driving customer acquisition, beating ... %. Of the agencies surveyed, 96% rated it as 'very' or 'quite' cost-effective for driving customer acquisition ... could improve their existing tracking. Until that happens, any talk of splitting cost per acquisition ...
The week in marketing: 25 November 2008
25 Nov 2008 | by Staff
it the biggest all-cash acquisition in corporate history. Fox agrees Xbox deal Twentieth Century Fox has ...
OFT clears $52bn Anheuser-Busch acquisition by InBev
18 Nov 2008 | by Ed Kemp
The deal is worth $52bn ( 35bn), making it the biggest all-cash acquisition in corporate history. The most significant addition to the InBev portfolio is Budweiser. InBev is already the UK's leading premium lager supplier, with the Artois brands and Beck's, and second-biggest in overall lager sales ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
