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Marmite aims to spread love with Facebook e-cards

shifted away from using social media simply for fan acquisition and was to focus more on social CRM ...

Social brands: Unilever shifts focus from social media to word of mouth

social media simply for fan acquisition. Weinstein said: "We are now looking to develop broader social ... and intelligence at Syncapse Corp, added that, far too often, corporations are too tied to mass acquisition of fans ...

Groupon buys data start-up Adku to boost personalisation

Details of the sale remain undisclosed but reports from TechCrunch have valued the acquisition at $10m. Adku already works with major ecommerce sites Amazon and eBay. It was founded a year and a half ago in San Francisco by three former Google engineers. Ajit Varma, co-founder and chief ...

Publicis Groupe bids for German digital agency

." Publicis Groupe's planned takeover of Pixelpark follows its acquisition earlier this month of French ...

Sony Ericsson slips into the red ahead of rebrand

analysts expectations, shortly before it finalises the acquisition by Sony of Ericsson's stake...disaster in Thailand this quarter." Sony's acquisition of Ericsson's stake in the business is expected ...

AOL Europe's top marketer departs

, as it attempted to turn the business around after the Bebo debacle. As such it has pursued an acquisition ...

Huffington Post UK to introduce branded blogs

in the UK in July, following its acquisition by AOL, worth $315m ( 195m). Follow Sarah Shearman ...

Adobe swoops on Efficient Frontier

in the same month Adobe moved further into the advertising services space, with the acquisition of video ...

eBay moves to offer automated product recommendations

the value of the deal, but TechCrunch reports it as $80m . The acquisition comes one month after eBay ... to the business. As well as picking up talent through the acquisition of Hunch, it is also wooing software ...

Andrew Walmsley on Digital: The race to change TV

acquisition of Motorola Mobility, as the electronics company makes set-top boxes as well as mobile phones. ...

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